Slate has an excellent article today talking about solutions to the NFL's overtime coin toss problem.

Simply put: The team that wins the toss in overtime wins the game about 60% of the time.  In the '08 season, that number was 70%.  And we all remember that Peyton Manning never saw the field against the Chargers in the first round of the playoffs.  The NFL's OT system has to change.

I always appreciate well-designed systems that use good incentives to promote optimal solutions.  It's one reason that the study of economics appeals.  And the suggestions in this article include methods that would balance overtime and create tension (and thus entertainment!) for the viewing public.