Sorry Sando, but this is insane: A Brief Rebuttal to "Seahawks facing credibility crisis"
I shouldn't spend time on this, but, I don't know, it seems necessary.
Mike Sando wrote a brief opinion piece in which he casts the Seahawks front office as dysfunctional. What bothers me is not so much the conclusion as the process used to make the conclusion. It's full of holes. It retroactively dismisses Mike Holmgren's failure as general manager of the Seattle Seahawks. That's surprising, because Sando more or less wrote the book about Holmgren's failure as a GM.
For his first few years in Seattle, Mike Holmgren would often talk about how great it was to be the Seahawks' coach, general manager and executive vice president.
He wanted everyone to know one man was in charge -- him. Unlike other situations, Holmgren didn't have to worry about "getting phone calls in the middle of the night" from ownership or anyone else. This was his show to run and no one could tell him how to do it.
This is a classic setup: One man versus a faceless organization.
The tune changed once the Seahawks forced Holmgren to resign as GM following the 2002 season. We eventually learned to view then-president Bob Whitsitt as a meddler who had stood in the way as Holmgren tried to do what was best for the team.
Holmgren's failures as GM weren't necessarily Holmgren's fault, in other words. Whitsitt was to blame.
The "We" in question is not defined. Does he mean Seahawks fans? The Seahawks press corps? I don't know.
Whitsitt is a pretty easy fall guy. He birthed the "Jail Blazers". He earned the name "Trader Bob", which has the paronomasic quality of sounding like "Traitor Bob". While Whitsitt is an easy and perhaps deserving fall guy, it's unclear how he was "a meddler who had stood in the way as Holmgren tried to do what was best for the team" or how Whitsitt owns responsibility for Holmgren's failure as a general manager.
Paul Allen hired Whitsitt in 1997. He was the President of Allen's Football Northwest operation and handled the construction of Qwest Field and the hiring of Mike Holmgren. His football duties were pretty limited before Holmgren stepped down. He played a part in Seattle moving up and selecting Walter Jones in 1997 draft, but chiefly as an intermediary.
Whitsitt's football responsibilities grew after he resigned as Blazers general manager and Holmgren resigned as Seahawks general manager. I am not attempting to sing the praises of Whitsitt, but more searching for proof that Whitsitt meddled and is therefore somehow responsible for Holmgren's failure. I don't see it. The burden of proof is on the accuser, of course, but I'm really attempting to give Sando the benefit of the doubt. I want to know: What specifically did Whitsitt do that undermined Holmgren?
Seattle's drafting improved under Whitsitt. It drafted Marcus Trufant, Ken Hamlin, Seneca Wallace and Josh Brown in 2003, and Marcus Tubbs, Sean Locklear, Niko Koutouvides, Craig Terrill and Donnie Jones in 2004. Trufant, Hamlin, Brown and Jones have made the Pro Bowl. Tubbs, Locklear and Terrill were prominent players in Seattle's 2005 Super Bowl run. Again, I'm not endorsing Whitsitt, just looking for some kind of evidence that he was at fault for Holmgren failing as a GM.
I can't find any.
"To be quite honest," CEO Tod Leiweke told reporters Monday, "there was not a harmonious relationship between Tim and Mike Holmgren. It's probably neither guy's fault, but we learned a lot there.
The fact that Leiweke either did not know this or could not fix this reflects poorly on him and owner Paul Allen.
No, it doesn't. First, everyone knew that Tim Ruskell and Mike Holmgren did not get along. Proposing otherwise is insulting. It's insulting to the hard core fans that read Sando's blog and it's insulting to Leiweke. Holmgren fought with Randy Mueller, Whitsitt and Ruskell. He was used to having his way with Green Bay Packers General Manager Ron Wolf. Wolf said so himself.
Wolf, in turn, said that Holmgren ''probably wins more than he should'' when they disagree on personnel matters.
Wolf wanted to hire Bill Parcells, which is to say, he knows how to weather "big egos" as Holmgren described himself. If one is looking for the epicenter of turmoil within the Seahawks organization, the Big Show deserves at least a look. Casting Holmgren as a victim seems at best on shaky footing, and at worst a complete snow job.
What exactly was Leiweke to do? Seattle had tried giving Holmgren ultimate power, and that failed. It had tried to match him with a caretaker general manager, and that failed too. Finally, it matched him with a powerful executive and instantly succeeded. That sounds like about as comprehensive and measured approach as an organization can take.
And this is where Sando's piece strays from being incomplete and inaccurate to being accusatory and preposterous.
The pattern is clear. People at nearly every level of Seahawks management will tell you whatever suits them at the time. The team's efforts to cast itself as a model franchise appear fraudulent.
This organization has very little credibility.
The word "dysfunction" seems inadequate.
Wait, what? I'm pretty good at picking out patterns, but this one escapes me. Is there any evidence to support the assertion that "People at nearly every level of Seahawks management will tell you whatever suits them at the time"? Because that's a weighty accusation. Strip it down, and Sando is saying the Seahawks organization is filled with liars. People who will tell you "whatever suits them at the time."
If that's Mike Sando's claim, and he is interested in retaining his own credibility, he must present a much better supported case than he did. Otherwise, this is pure mud slinging. It's ugly, empty, and to steal a phrase, reflects poorly on Sando and ESPN. Very poorly.
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I'm probably wrong but
it seems that Sando has been going out of his way to be negative about the hawks since he joined ESPN, almost as if by now writing for the entire NFC West he is trying to counterbalance his being a fan of the Seahawks.
But with that negativity seems to come lower quality reporting. His blog was better than his writing since he joined ESPN.
He is not, nor has he ever been, a Hawks fan
He admitted to being an LA Rams fan, and then an Oakland Raiders fam.
by DJ C-Raig on Jan 12, 2010 2:06 PM PST via mobile up reply actions
That's true
It is a common misconception.
by DJ C-Raig on Jan 12, 2010 2:11 PM PST via mobile up reply actions
Regardless of his fanship
I don’t think he had a chip on his shoulder for the Hawks, at TNT. He was good, and objective, before. Now, he takes frequent, subtle jabs at them. Well, maybe not so subtle. Still seems most likely at the direction of an ESPN producer. The whole entity seems to think fans love knowing when reporter, commentator, analyst or blogger has a thing for or against a particular team. Or another journalist guy. Especially against.
And maybe they’re right. But damn, it’s like watching a friend develop a drinking problem. It’s just sad.
by jacobstevens on Jan 12, 2010 3:51 PM PST up reply actions
This was pretty much my reaction to that story, too.
Every organization in the league at times says what’s in their best interest, especially when things are going poorly. There’s nothing to be gained by airing your dirty laundry in public. Did Sando expect open public discussions about ego conflicts and front office disagreements while they were actually ongoing? That would have been insane.
The idea that they lose credibility because evidence of dysfunction between a coach and GM cropped up after both had left the team is pretty ridiculous.
Usually I try to stay away from ESPN commenter
But it was funny how many people were offended by this article. Fans from other teams were confused by the ridiculousness of his claims. When you can confuse an ESPN commenter by being ridiculous, you know you’ve struck gold.
by DJ C-Raig on Jan 12, 2010 2:10 PM PST via mobile reply actions
I'm glad you called him out John. It's unfortunate that when 'hawks ownership is doing
what they feel is needed to improve the team local media wants to tear them down and paint them as the bad guys. Holmgren had his shot in Seattle. HE left. Seattle moved on.
Yeah I am really tired of all the Holgren talk.
Fans have moved on, why can’t the media do the same?
What's funny is Leiweke basically said the opposite
Shit was dysfuncitonal before.
(Do you feel there has been dysfunction the last two years?) "Well, I think some of that really led us to this idea of what if you had a clean sweep because you bridged the Mike Holmgren era with Tim coming in. Mike used to have that job so somebody on the outside would say, ‘hey isn’t that going to be a challenge?’ and it was. You then had Jimmy Mora sort of hanging around coach while he finished his so there were a lot of reasons for things not to work here and it’s kind of interesting because you get to a day like today and you look back and you say there were opportunities for this not to function. This could have worked in a much more harmonious way and a unified way and I think that a house divided is sure to fail and so what we’re doing here is a clean slate and it’s a new era for Seahawks football.
http://blog.thenewstribune.com/seahawks/2010/01/11/leiweke-unplugged/#more-2058
I’m sure he’s just saying whatever at the time though.
It appears the hand clear everything out has been a bit forced, not so sure this is what Leiweke had in mind, but I think it’s working out for the best. I like the clean slate idea, sorry Mora/Ruskell (ok not really). Of course, now everybody’s complaining about this.
He's great at building spreadsheets...
but that piece was low-class, untrue, and uncalled for.
Paronomasic
Thanks. I knew it was a misspelling, but I couldn’t figure out the real word until you updated.
I tried to pump this out pretty fast
because I have a book deadline I’m not doing a very good job of paying attention to. Yeah, I fixed that after I reread the post.
I was JUST writing a fanpost on this exact subject
The fact that Leiweke either did not know this or could not fix this reflects poorly on him and owner Paul Allen.
Try wrapping your head around that last point. I disregard as absurd the notion that he was not aware of the issue. So how exactly does a CEO repair an inharmonious relationship between a GM and Head Coach? Call them into a meeting and tell them to play nice? Threaten them? Hire counselors and consultants? Go on a team-building field trip to the Pacific Science Center? The personalities in questions are both Alpha Males of the highest order. One of which was occupying the job that the other had been demoted from. If they get into a power struggle, no amount of hand-holding is likely to repair that.
As for “the organization has very little credibility” statement: with this, he seems to be settling an old score. As a beat writer he developed relationships with the coaches and GM, and he apparently doesn’t like how the team handled the transition. Yes, Mora was double-crossed and left hanging out to dry. But he has $12 million to keep him company. Mora doesn’t need writers to get his back by slagging the organization.
Organizations always put the best face on whatever move or situation they are in at a given time. Sando seems to be taking it personally that the front office told him that “everything’s fine” when behind closed doors, it actually wasn’t! Surprise, dude.
On the old TNT blog I asked Sando on multiple occasions to give his opinion on the dynamic between Ruskell and Holmgren. He never addressed it. So either he wasn’t aware of the problems, or he wasn’t willing to talk frankly about it either.
I think when you fire a coach who did a really substandard job
and leave him with 12 million little consolation prizes you most certainly did not hang him out to dry. You own his ass until the minute you’ve paid that last dollar and can do whatever you want with him.
I think Sando really liked the Walrus and sees him as getting bagged by "corporate"
As for dysfunction, almost always when an organization fires a guy that has some support the knee-jerk story is about how sloppily it was handled. Also, I doubt you can find a single front office that lacks personality conflicts.
I think it’s odd that even veteran reporters like Sando have glossed over the fact that Seattle’s decision to target a college coach really sped up its timetable. This is effectively the end of the college recruiting season. So if a deal with Carroll were going to get done it had to be now. At the same time Seattle couldn’t enter negotiations with Carroll with no other leverage.
I am as big a supporter of the Rooney Rule as you will find, but for the life of me I cannot see how Seattle is getting raked across the coals on this issue (despite support from the Fritz Pollard Alliance) while the Redskins are (for the most part) not.
"Those who fear disorder more than injustice inevitably produce more of both." -- Rev. William Coffin
Goodell has said the Redakins quietly interviewed minorities
And they were in contact the entire time. Sounds bullshit to me, but meh.
by DJ C-Raig on Jan 12, 2010 2:38 PM PST via mobile up reply actions
It seems like I keep hearing that Dungy felt the Hawks hadn't complied with the Rooney Rule
But when he spoke on the subject on Outside the Lines yesterday he seemed much more critical of the Redskins hiring process than of the Seahawks.
One intent of the Rooney Rule...
is to give black coaches the experience of going through the interview process that they would otherwise not get. Both the ’Skins and ’Hawks fully met that goal.
I don't mind them getting raked over the coals for it.
it was quite a sham of a compliance.
by jacobstevens on Jan 12, 2010 5:12 PM PST up reply actions
Point of order:
He went from the NBA to the NFL? What exactly, then, are the duties of a GM. Obviously talent evaluation is not one of his strong points.
by THolt on Jan 12, 2010 2:36 PM PST via mobile reply actions
Glad to see you post a well-reasoned rebuttal to Sando's piece
I’ve been surprised by the tone of Sando’s entries regarding the recent coaching change. I usually respect his reporting and his style of writing, but he seems to have a real negative viewpoint on the firing of Mora and hiring of Carroll, without expressed reason.
He's beginning to sound like Geoff Baker.
Chad Brown for the Ring of Honor!
by Big Seahawk Loser on Jan 12, 2010 2:57 PM PST up reply actions 1 recs
Point of order:
He went from the NBA to the NFL? What exactly, then, are the duties of a GM. Obviously talent evaluation is not one of his strong points.
by THolt on Jan 12, 2010 2:57 PM PST via mobile reply actions
Sando will be on with KC on 710 in a few
somebody wearing sweatpants in their mom’s basement should call him on it.
Thank you for writing this.
That Sando piece was uncharacteristically lazy and more than a little personal.
Uncharacteristic a few years ago
It’s turning into about what I expect of him. I think my first FG post ever was questioning Sando’s new way of writing.
by DJ C-Raig on Jan 12, 2010 3:14 PM PST via mobile up reply actions
I feel like I've noticed a recent undercurrent of opinion
among certain individuals in the sports media, that Ruskell’s resignation, Holmgren rejecting Seattle’s offer, Carroll’s hiring (with the associated Rooney Rule speculation) and Mora’s firing all point toward some kind of malfeasance in the organization. It’s like some people want to see the recent moves as something sinister, as opposed to the typical upheaval that comes when unsuccessful teams are looking to right the ship. My impression from Sando’s piece is that he’s looking to latch on to that meme.
"Have a good time all the time" - Viv Savage, Spinal Tap
by HawksFanHernandez on Jan 12, 2010 3:24 PM PST reply actions
Not sinister, just incompetent
But that doesn’t mean Sando should forget history and exonerate Holmgren’s early missteps.
Well, it sure felt like a mess, getting to this point.
It didn’t feel like such a mess before a week ago. So that’s revisionist. But it sure felt like a mess. But this is a great rebuttal, I didn’t feel the way you did John but I can’t help but thoroughly agree with you.
John, at the top you said you didn't necessarily disagree with the conclusion
Just the process. And maybe I’m reading Sando’s piece incorrectly (hey, that’s the discussion, right?), but I don’t think he’s trying to point fingers himself. The gist of his point (as I read it) is that every time the Seahawks restructure the front office, they have some way of pointing a finger at a person who screwed it up, rather than faulting the structure itself. Yet they keep changing the structure anyway. A sort of 1984-style spin of events after the fact to sell the fans (or the media, or both) on the new direction. Classic re-org.
And his conclusion from there is that this indicates that the franchise is dysfunctional. Okay, I think it’s fair to disagree with his conclusion. Or the weird part about how Leiweke should be able to play Dr. Phil to the football guys.
But I guess I either read Sando’s piece differently, or misunderstood some of your qualms with it. It just sounded to me like he was saying the franchise has a tendency to cover up its own messes, and thus we don’t necessarily have to believe the PR about how everything is great now. Rather than trying to beat a dead Whitsitt or kiss up to Holmgren or anything like that.
Did any of that make sense or am I just confusing things further?
You know, I'm not sure I do understand
but my point was: Yes, the organization is disorganized, and the Mora-Ruskell stuff is kind of embarrassing (though I have not read almost any of it, I have read enough to get the gist), and if we want to apply a heated word to the disorganization, dysfunction kind of fits, but this the path he uses to get there is bogus. This
The pattern is clear. People at nearly every level of Seahawks management will tell you whatever suits them at the time. The team’s efforts to cast itself as a model franchise appear fraudulent.
This organization has very little credibility.
The word “dysfunction” seems inadequate.
is beyond the pale.
But the pattern is clear!
Ha, no, you’re totally right.
This whole piece reads like one of those hasty rants you type but don’t really intend to email out ’cause it just makes you feel better to rant for awhile. Except Sando hit send.
Or maybe Steve Kelley finally hacked his password and got a quick post in.
I think his writing became victim of his anger at being misled
Sando is frequently at VMAC and otherwise communicating with the organization, and he seems to feel personally slighted that all the behind-the-scenes machinations were going on while he was stenographing Jim Mora quotes. The whole story from Dungy being contacted to now hasn’t been pieced together and the press corps is still catching up. Everybody they know is being cleared out. And to be fair, Leiweke is a kind of a corporate-lackey bullshit artist. But calling out the entire organization as dysfunctional liars is way out there.
by lemonverbena on Jan 12, 2010 4:13 PM PST up reply actions
Sando sounds like a petulant journalist whose sources let him down.
Heck, with all the turnover, maybe he doesn’t even have those sources any more. Or maybe his sources are an angry Holmgren, Ruskell, and Mora.
Agreed, his tone is really hard to figure
The longer he’s at ESPN the more he’s trafficked in speculation and opinion – which is to be expected, and I’m sure ESPN is demanding it because their business model is controversy = readers. But yeah, the almost bitter tone re: the Hawks and especially in this article is mystifying. Maybe the problem is Sando is a reporter at heart, but is being asked to write outside his comfort zone and just isn’t very good at it. Or maybe he just turned into an asshole.
This article really stunk, though. When your two main points are “executives will put a positive spin on what they tell the press” and “losing franchises are dysfunctional,” you are contributing nothing of substance to the discourse.
by Camarostache '77 on Jan 12, 2010 6:27 PM PST up reply actions
I started reading that article.
Then I decided it was another piece slamming the Seahawks and just didn’t feel up to reading it. I’m glad I stopped.
Now with more lemon bars!
Love the Holmgren timeline
Brings up bad memories of Holmgren as GM. Trading Ahman Green, letting go Pete Kendall, Sam Adams, and Philip Daniel, Levon Kirkland, Todd Peterson. I don’t feel so bad about not getting him as our GM now.
Sando has become a hack.
This article is about as intelligent as the one written by the jilted LA Times writer who spent several hundred words trying to defame our lovely city.
It's Great to be a Florida Gator!
"I never met a llama I didn't like." - TJ Duckett
All I want for Christmas is Joe Haden, Eric Berry, and Nandamukong Suh in Seahawks blue.
Here's what's wrong with Sando
Sando’s problem is word count. When he was at the Tacoma Tribune he did a lot of writing. Since he’s joined ESPN his word count has gone up exponentially. Of course now he is covering an entire conference but it doesn’t all ad up. I hate to be ‘that guy’ with the conspiracy theories but I have to believe he is now working for editors that have him writing pretty well 24/7. And that can’t be all good. At some level lines begin to blur. Inklings become facts.
I’m pretty sure ESPN has gotten more mileage out of every conceivable news angle than all the other media outlets combined. It’s appaling. The Seattle Seahawks have shown the Rooney Rule to be a sham, they say. That’s funny.
Sando is just the symptom.
A dick correction, but Sando covers the Division not the conference.
I hear what you’re saying though. ESPN really wants people to get to their site and argue about shit, which is why I think Sando’s writing has gotten more instigative and inflammatory than when he was a beat writer and his writing was more informative.
Alright, who left this comment on Sando's blog?
“Sando you are worthless, this is nothing more than your opinion. This headline should read Sando has no credibility! I hope i find you walking down MLK Jr ave in Tacoma sometime so i can kick you in the nuts”
I doubt any regular poster here said that.
Personal threats are not acceptable.
Now with more lemon bars!
Puff piece.
Over the last two years when you read (or hear) something with Sando speaking or writing about the Seahawks it has really become negitive. I’m not sure what his issue is, but this last piece has really put a stamp on his “hate” for the Seahawks as a whole.
He is free to have an opinion, but damn, try not to let such venom come out when you are being paid to BLOG about the news in the division (remember Sando, there is a team called the Rams that I have not heard about for quite some time, I guess they are not “wild” enough to draw readers).
I scanned throught the NFCWest blog of Sando's earlier today.
I read the title of the piece in question and passed on by. The word ‘crisis’ I identified quickly as a shock-value type of headline. A headline that I couldn’t care less about. I dismissed the piece and declined to read it. I’m still not lending it any attention.
Thank God for FieldGulls
If all the sports writing was as bad/boring as Sando and Bill Simmons it would be a sad, dark, dismal place.
by Richard Simmons on Jan 12, 2010 6:32 PM PST reply actions
Rec'd
I expect that mudslinging from the hacks in Bristol, but from a guy who was here and saw the same team I saw?
Sando, consider my previous hits a gift. There will be none further.
Nice job
I read that article earlier today and felt a disconnect between his conclusion and his supporting arguments. Something just didn’t feel right about it. Thanks for hammering it out articulately, now I know it wasn’t just my imagination.
A blurb about Whitsitt
I recall reading with horror an article about how Bob Whitsitt was dividing the Seahawk front office between his people and Holmgren’s people. There was even an quote from a staffer that depicted Whitsitt gleefully proclaiming “we’re winning!” in reference to the power struggle. I searched but couldn’t find the exact piece I was thinking of, but I did find this one that was reminiscent of it and does detail a bit of what Whitsitt would do:
Ultimately, Whitsitt communicated mostly through Bob Ferguson, who replaced Holmgren as general manager but was more of a figurehead. It became worse when Mike Reinfeldt, a much-respected cap expert and friend of Holmgren’s from Green Bay, quit in 2004, reportedly after Whitsitt wanted to reduce his salary. It was all about power, from controlling parking spaces to denying team officials sideline and press box access to keeping Holmgren out of key meetings. Whitsitt also controlled the flow of communication to the owner; not until Tod Leiweke was hired in 2003 from the Minnesota Wild to be chief executive officer did Allen start receiving additional, and different, feedback.
Perhaps not direct evidence of his being the cause of Holmgren’s failings as a GM, but I can’t imagine it made for a productive work environment.
So far three people have left a link to this response in the comments under Sando's article.
I was about to do the same.
Not as epic as your Gladwell rebuttal, JM, but definitely good.
Kind of a tangent but how the fuck does Peter King
get it in his head that the world wants him to put his indignant hat on and go out and do some yardwork? Shut the fuck up Peter King nobody gives a fuck what you think about the Rooney Rule.
Sando in his comment thread
nfcwestadmin (1/12/2010 at 4:51 PM)
seattlefan83: I’m not the one sending sensational text messages to Jim Mora. Can’t make up this stuff! No free pass for the Seahawks on this stuff. It should embarrass them.
—Sando
Sensational text messages! No free pass!
Dude is unhinged.
Epic. Never seen that before.
Bird Law in this country isn't governed by reason.
by Tyler Jorgensen on Jan 13, 2010 9:38 AM PST up reply actions
Sando apparently lacks 'real world' experience
because what he describes in his article with much hysteria and hyperbole is basically what we call office politics. Things can be strained in a work environment that requires collaboration amongst strong personalities, and often are, but this is generally considered acceptable when the ‘bottom line’ is strong. And the Seahawks bottom line was strong for the much of the period discussed in the article: 5 straight playoff appearances and a Superbowl.
Over the last couple years the bottom line was very poor and the organizational infastructure fell apart. This is also fairly normal. It’s also fairly normal for some at the top to be held accountable and for some heads to roll: Mora and Ruskell. Finally, it’s normal and expected that there be some bitterness and finger pointing in the aftermath.
This is not all indicative of some systematic dysfunction and shady backstabbing creeps at all levels of the organization. This is what happens when your fucking football team goes from up 14-0 on the road in the divisional round to 30th in DVOA in 2 years.
by Keasley on Jan 13, 2010 8:54 AM PST reply actions 2 recs
There are flaws in every system
There are flaws in every system out there. Journalists pick on them with (usually) no fund of knowledge or experience at things like delegating authority in a business or hiring for important organizational positions. That means they are flying blind and dumb, making opinions based on mostly hot air and conjecture. If they had such experience or knowledge, they wouldn’t be journalists, they would own their own business.
I am sure some problems will arise as things go along. That is normal. This in some ways is a new experiment for not just the Seahawks but for NFL franchises. So that makes it risky. Sando and others who are critical are too scared to take risks. Again, if they ever owned and ran their own business (like I and many others are doing), they would understand that no matter how many looky loos opine from the outside looking in and say it is messed up, they are giving such opinion without any foundation of personal experience and from a complete vacuum of relevant knowledge.
The Hawks hired consultants, we don’t know what they said, but along the way they have sought help when it is needed. They know they need others to help make these decisions and they got the expert help, and have moved forward. I say “GOOD FOR YOU FOLKS!”. This is the right way to do it. No, Tod L. is not a football mind, and I for one am glad because above all this is a business, and thankfully we have a business expert running the show.
Always start and end your day with a smile, and just for today, do something for someone else and don't tell anyone about it.
Usually like Sando
Thought his “dysfunction” post was mean spirited. Maybe it is Sando’s way of breaking any local ties. It has definitely knocked his creditability down a few notches.

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