EA Sports' Madden 2011 unveils a new stat for players: "Swagger", shown with a neat, different little font with the "Old Spice" logo hovering above it.
The stat gives a temporary boost to a player who's involved in a big play, dependent on how high his "Swagger" rating is.
Undoubtedly Housh will be among the few Swaghawks with the highest swagger rating on the team. But to improve the swagger of teammates, the real question is, how does a lesser player turn his swag on? I'll only guess that this can be achieved by equipping a player with a "Your Swagger Sucks" t-shirt and a Subway Five-Dollar-Footlong, ranking up his "Snickers Satisfies" and Doritos Snack-Attack level, and obviously updating his insurance policy with Allstate.