On the NFL Draft and Rebuilding a Roster: Pete Carroll and John Schneider, a Year Later Part II
Part I is here. As I said in then, the following quotes are all from a few interview transcripts I found on the Seahawks media site, and are from just under a year ago, taken just before and just after the 2011 Draft, I believe. I bring them to your attention for two reasons. One, I just found them. Two, I find them interesting.
As I mentioned in part one, John Schneider and Pete Carroll had some interesting insight into their methodology and philosophy in regards to drafting and the Draft. These philosophies highlight their perspective on building a roster and running a pro football team in general. From an outsider's perspective, I find these quotes to be little windows into the organization that otherwise is rather secretive, as you'd hope. As with most coachspeak/GMspeak, you have to take it with a grain of salt, but nonetheless provides some interesting discussion points.
The Seahawks appear to have had fairly successful drafts in the past two years and thus far only two of the eighteen picks they've made are no longer with the team, and that's not counting the players that have been obtained using Draft picks as capital.
A large part 'successful drafting' and roster building is evaluating a player's fit and determining his value, and one of the first things that comes to mind when you're talking about the Draft and its complex nature revolves around a GM's ability to know when to take a player that's on your board. Because a draft involves 32 teams with thousands of moving parts it becomes very difficult to know what another GM will do. When asked how well the Seahawks do at knowing what other teams are going to do with any given pick, Schneider had a sarcastic response.
"We're phenomenal; we're really good at it (laughs)."
He continued, referencing, specifically, their methodology for just the first round..
"There's so much information now. It's almost like you have to go purely on what your pro staff is saying based on the teams needs and evaluating the team on where they are and with their unrestricted free agents. Rather than going on mock drafts. I couldn't imagine doing it."
"We have a clump of players once we get done with our pre-combine meetings where we feel like one of these 10 players is probably going to be our guy - if you are talking strictly about the first-round guys."
Narrowing it down from there is the hard part. So what happens if coach and GM don't agree completely on a pick, in the first round or all the way into the the seventh? What do Pete and John do in that inevitable situation?
Schneider - "Spend a lot of time talking through it. And they're philosophical discussions that aren't ended in two minutes. You know what I mean? It's a long process. Again, we've been doing this. This is a process that started 11 months ago. So now Pete and his staff have been drawn into it as soon as the season ended and now it's just that they're more involved, so it kind of dwindled it down and Pete and I will talk through some things and work it out."
Again, the close relationship of Carroll and Schneider is reinforced with the way they make decisions. Carroll adds his thoughts...
"We operate with the thought that we want to bring out the best of what we have in our thoughts and so we put them together and we work it out. We have a relationship where we can keep pounding away at stuff until we get to what we feel we agree upon. We have never had an issue with that thought. We're trying to figure it out so sometimes you got to battle back and forth and you dig and you scratch and claw to find out your answers and we're more than willing to compete to do that so it hasn't even been an issue for us."
Always comPete.
"But we pool our ideas and our thoughts and we use our coaches too and we use our scouts - we use everybody. We want to take in all the information we can get and feel comfortable that we can come to a good conclusion by working through it. That's how we've done it and we plan to do it with whatever comes along."
For whatever reason, I feel like Pete's being sincere here. He does strike me as the type of coach (who is ultimately responsible for the final decisions) that relies on his coaching staff and scouting department to make decisions. I have no doubt he delegates and empowers his subordinates to become a part of the process. This is apparent in the free agents that have been brought in as well, players that were likely championed by their respective former coaches or personnel execs, whether it were John Schneider, Scot McCloughan, Tom Cable, Darrell Bevell, or an obscure and rather unknown assistant coach.
John Schneider highlights this...
"I would say everybody feels very comfortable with their specific role in our football operations department in terms of their opinions and as long as they've done the work, they're free to be able to express their opinion and their philosophy and how they felt about a player coming out of a school and then we just continue to discuss it."
"There's a lot of talented people in this building and it just so happens at the end of it that Pete and I have to figure it out. I have to say that Pete's not a head coach that's going to slam his fist on the table and say, ‘This is how it is.' And that's probably the most intriguing thing about this job and one of the reasons why the two of us hit it off last year when we started. Plus we spent a lot of time together last year."
So, more specifically and interestingly, how do they present their opinions? How do they weigh all the ways to evaluate players - game film, combine, all-star games, interviews, pro days - and how do they decide or conclude which performances or sources carry the most importance for evaluation? This is the meat and potatoes that I find so fascinating.
Schneider:
"Wow, that's a great question. It's really a... I mean, you have medical, psychological, you have security backgrounds, and then you have just different flavors of ice cream for different positions, you know what I mean, which coaches like a certain type of player and I think it's just a constant process of melding those together."
Pete Carroll adds:
"There's no one way. There's no one way that is THE way. That'd be too easy. There's a lot of varied aspects that we have to take into account and some of them weigh more heavily because of the individual strengths or weaknesses than others but we try to encompass all that's available to us and really in tireless fashion just keep on putting it together and taking our time and being patient and not rushing to judgment on anything and utilizing all the information that we have."
Does this harping and arguing and delving further into certain players ever show more about a prospect than had been previously seen in evaluations?
Petey:
"Absolutely. Yeah, there's been those ‘AHA' moments both for and against, you know, and that's why we just keep on looking. We were talking about it today that if you keep looking, you get closer to the truth. You just have to keep working through it and never rush to judgment. You always take the time and use all the time available and eventually you will get there."
JS:
"Part of the duty of our system is that we don't - and this isn't something I ‘developed' or anything - it's a scouting philosophy where we don't hold our scouts true to their grades throughout the fall. They have the freedom to go back into the school and not feel the pressure of saying, ‘Hey, I got to have this guy right right away or I'm going to get scrutinized because I didn't have him.'"
"You know, they have all the way to the middle of January to put a grade on a guy and there's a certain freedom there. We all put pressure on ourselves to do a great job - I'm sure you do too - so this just allows people to be able to constantly go back and review. Well, once we bring the coaches in the process, we do the same thing."
Shockingly, Pete Carroll comes back to a word he seems to use a lot...
"It wouldn't surprise you, to me it's a competition. You're battling to figure it out. How many different ways can you look at it? How much information can you draw? How many phone calls? How many creative ways can you go about looking at the information in different ways to get to the essence of what you're trying to find? We battle. We're battling to figure it out. That's kind of how we all take it on."
"We're trying to get it right. We're trying to win each situation that way. All of our coaches are battling in the same sense. But I think what's exciting to watch the process here is our guys, we've created an environment where they feel comfortable telling us what they feel."
"They're not hiding behind their numbers and their grades and things. We've made it so they will speak out and we will hear them and let them feel comfortable about it. Then if we agree, we agree. If we don't, we all deal with that and we have to understand how that works and even more so [this year] with both sides, with the coaches being able to be so involved with it. We want the input and we feel like we can figure it out and make sense of it at the end of it. So we are getting everything that everybody has to offer, we hope. That's kind of the background goal is to draw out the best that everybody has to offer."
Now, I'm sure this isn't a unique trait in NFL front offices but it does seem to be heavily focused on. The collaborative nature of their decision making is most apparent with their 'leave no stone unturned' roster churn, both in rookie free agency and on the waiver wire. A lot of players have come and gone, but there's no denying that this methodology of openness and shot-taking has panned out for several players. As for the Draft though, this 'leave no rock unturned' philosophy extends to scouting small schools and weaker levels of competition. This begs the question of how the Seahawks approach this.
Schneider responds:
"Great question. There's several Division-III guys this year. Receiver from Mount Union, in particular, he was able to go to the All-Star game and compete there [I believe he's referring to Cecil Shorts III, who was drafted by Jacksonville in the fourth round]. You definitely have to weigh the level of competition and we do that by conference with big-school guys, you know? Big-10 vs. the SEC or something. So we weigh each guy depending on their competitiveness or athleticism, their character and obviously their physical characteristics. If you have a Division-III player that's kicking butt that looks like me, we're not going to pay any attention to him."
[haha]
Pete Carroll adds: "We use the experience of our staff too, seeing guys over the years and being able to measure the level of play and how that translates and stuff. That conversation goes on all the time, comparing guys with other guys and stuff. That's what the combine offers you an opportunity to get guys on a kind of level playing field when you can but it's not always possible so you've got to go with that experience of understanding that level of play and translate that into information that makes sense to us."
This little blurb is interesting because the Seahawks took a chance soon after this conversation on Appalachian State's Mark LeGree and unfortunately for both parties, it didn't pan out. I do love that they're willing to take chances on those guys though and one thing that is clear is that the Seahawks cast their nets far and wide. You will see a large number of small-school guys come through in training camp and this is all just part of their churn to find talent.
Now, obviously, with the Draft, you only have so many chances to get things right and every pick is worth so much to this front office, so it's imperative to do your homework.
How can you guess how a prospect is going to react to getting his first paycheck?
Schneider: "That is a very hard thing to evaluate. I think that is something you concentrate on and our scouts do a great job of it. And they dig and they dig and they talk to equipment guys and they talk to everybody they possibly can to find out who is this guy at his core? It's hard to figure them out. I think that goes to more of the unrestrictive part - knowing who to reward."
As I said before, there is no real thesis or endgame for these articles, but I just find these quotes intriguing. What stands out to you guys/gals?
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I love the wide net approach
We don’t really seem to focus on one type, one level of competition, a certain level of polish. “Athletic upside” is the only catch-all requirement you can see with every draft pick. Missing on the likes of LeGree and Wilson sucks, but is really just part of the draft game, can’t really let it slow you down, and by comparison the mid-round hits have been impressive. You’re going to drag in some old discarded shoes with your wide net, but that doesn’t negate the method. As you indicate, it’s good.
Formerly known as Vasilii, follow me on twitter @dolgorukii
by Thomas Beekers on Jan 18, 2012 12:26 PM PST reply actions
I think there's a level of charcter requirement they're looking for too.
Not Ruskell level requirements, but it’s there. They said they passed on Jimmy Smith because of character, Mallett dropped likely in part because of charcter, and Schneider has talked about locker room chemistry being important.
Yeah, but like you indicate, it's more of "does this guy fit our culture" thing than a "is this a good person" thing
Marshawn isn’t exactly a boyscout. I don’t think they’d be worried about, say, Dre Kirk smoking a little weed. It’s more of a locker room dynamic thing than a moralism thing, and I’m fine with that.
Formerly known as Vasilii, follow me on twitter @dolgorukii
by Thomas Beekers on Jan 18, 2012 1:08 PM PST up reply actions
That's a really great point.
It’s more about the energy in the locker room than than a guy’s “intelligence” off the field. I don’t think our front office was too hung up about Jimmy Smith’s multiple failed drug tests. Obviously it would have been a concern but nothing to eliminate him from consideration in the first round. The bigger issue, and perhaps the reason why we passed on him, was his seemingly cocky and selfish attitude. That was my impression at least.
by Ben Harbaugh on Jan 18, 2012 1:37 PM PST up reply actions
You've got to wonder too,
how much of passing on him was having Sherman scouted on their board as their guy as a “value pick”.
70% of space is covered by dark matter, the rest by ET.
I hope it wasn't a factor.
Banking on Sherman, who they weren’t even guaranteed to get, and Browner would’ve been pretty poor process.
No, it wouldn't be.
Not if they had Sherman scouted/ranked higher on their board. They can’t bank on any pick, they can only trust their scouting.
70% of space is covered by dark matter, the rest by ET.
I doubt it was a factor
But while I was talking up Jimmy in the off-season, Scott Enyeart was pointing out PC doesn’t tend historically to invest much in his CBs. He believes in scouting/training up his guys, not picking elite-level players. I’m not sure I agree with the attitude, but I do believe Scott is right. In which case, as a process in general, he prefers shooting for Sherman (and remember, Sherman was only one of several DBs added) than picking Smith.
Formerly known as Vasilii, follow me on twitter @dolgorukii
by Thomas Beekers on Jan 18, 2012 4:23 PM PST up reply actions
Also more of work your ass off and compete to be your best thing
If you sleep though meetings, you’re gone.
by B.B.Finnegan on Jan 18, 2012 2:54 PM PST up reply actions
Locker Room Chemistry
Is really important with football. It applies to other team sports too but unlike basketball or baseball, most of the time you spend with your teammates is on the practice field and in study. You have to be willing to go to war with your teammates and put differences aside. I’m probably not doing a great job of explaining this but football is the ultimate team sport and it’s much more efficient when guys are all on the same page and buying into the team. Ray Lewis and Marshawn Lynch are key examples. Two guys who have had their problems with the law but they still hold football in the highest regard.
by Billy Showbiz on Jan 18, 2012 2:51 PM PST up reply actions
It isn't solely because of Jimmy Smith's character.
I recall them saying they passed on Smith in part because they did not have the veteran leadership in the locker room that would help keep a guy like Smith under control. I wanted to point that out as different from the “locker room dynamic” that Beekers brought up because, well, they seem different to me…
Eternally looking forward to someone making a Seahawks song based off of Lil' Jon's "Shots" song named "Hawks!"
I'm not sure I see the difference.
Formerly known as Vasilii, follow me on twitter @dolgorukii
by Thomas Beekers on Jan 18, 2012 4:46 PM PST up reply actions
Not having the leadership in place to keep him in check
as opposed to him & other players just generally not getting along. Two different potential manifestations of the same general “lockerroom dynamics” issue.
Head of catering.
by jacobstevens on Jan 18, 2012 4:52 PM PST up reply actions
Thanks Jacob. Exactly.
Eternally looking forward to someone making a Seahawks song based off of Lil' Jon's "Shots" song named "Hawks!"
Oh. That strikes me as essentially the same thing
Just a question of where you are in the building process.
Formerly known as Vasilii, follow me on twitter @dolgorukii
by Thomas Beekers on Jan 18, 2012 5:15 PM PST up reply actions
Nice Nuggets Of Info
I don’t envy your task of trying to figure out what’s going on in the front office there. But with time, you start to see a pattern emerge.
Well written article. Thanks for the work put in!
Thomas is right on the old shoe thing. It happens, but if it only happens to one or two picks a year, that’s not a bad thing.
Looking back at some Ruskellian drafts had many more players without a real shot of making the team, or even out of the first few weeks of training camp.
With the new regime, it seems like players on the practice squad have real shots of contributing each year.
The mid round hits have been very impressive, showing that the scouts on the team also do really good work.
Live work and breathe like an optimist.
Awesome picture you are able to put together with these articles.
Love the teamwork aspect that appears to be rampant within the organization. With these pointed references to allow the scouts to regrade prospects through the Fall and have untill January to really put something in ink, it makes me wonder how all of the other teams do this. Do they hold their scouts for their early Fall grade through the whole season and put pressure on their scouts to have too much invested in a particular prospect if he isn’t having a good year? That seems absurd.
"Certainly there is no hunting like the hunting of man and those who have hunted armed men long enough and liked it, never really care for anything else thereafter." - Ernest Hemingway
So my concern...
In the first article they seem to put emphasis on creating a system, getting coaches to buy into the system, coach for the system and then evaluate talent for the system. Scouts have a specific way they grade, and in some respects have a special proprietary grade for the Seahawks.
We also emphasize on depth and making the roster not revolve around one person. Specifically they call out Red Bryant and how unique he is.
Enter my concern. If you have a system that is broken around one player and that player is unique, do you grip firmer onto that player and your system, or do you change the system and hope that player works within your system but otherwise fill it through the normal channels? My heart obviously wants Red around and for us to pay him. The logic provided in the articles would mean we let Red go or at least change our defense so we can have those interchangeable parts.
There’s no reason for us to think Red isn’t or can’t be a part of a different system, but we do know that Red fills a very specific role that so far only he’s been able to fill. I think the writing is on the wall for a change-up here and Red might be a casualty of this.
I have trust in these guys, but Red seems special enough to me that he would be missed.
There is a value to the inclusive approach that may not be obvious...
…but if Seattle truly involves the scouts and the coaches in the decision process, that means the coaches have as much at stake with a particular pick as does the GM or HC (or the assisstant HC, in the case of Seattle).
When that player gets to camp, he has instant supporters, people who want him to succeed because they were part of the selection process. Imagine the opposite: the owner forces decisions on the team (ghost of Al Davis). If the coaching staff resents the decision (virtually inevitable) do you think they care what happens to him? Hell no – let the guy fail, one way or another.
ONLY IN SEATTLE:
By swaggering could I never thrive,
For the rain, it raineth every day.
Oh, and the obvious benefit - the team makes better decisions.
ONLY IN SEATTLE:
By swaggering could I never thrive,
For the rain, it raineth every day.
That would be the exact scenario that forced Knox into coaching McGuire
Instead of Favre whom he wanted in the second
they took turns pissing into the bitch's ocular cavities.
This way to the cafeteria!
Well, not really.
that’s the Russell Kiffin Davis scenario that happens post draft.
70% of space is covered by dark matter, the rest by ET.
Added to this...
First, this is the most informative piece I’ve read in a long time thank you…
Second, don’t forget Pete scouted/recruited a lot of the kids that are coming in this year as well… he will at least have some information… (he’s talked to it before, i.e. I believe with Earl Thomas and how he tried to recruit him to USC out of high school).
I liked what they have done so far with the draft… I was admittingly upset with last years draft, but it turned out well… even Carpender and Moffitt started coming around and showed good progress before their injuries. I can’t wait to see what this year holds.
Funny thing
I’m sure most of us… look into the draft class and tell ourselves we better draft this guy or stay away from that guy… don’t draft a WR too early etc and myself included, I wont lie. After reading a piece like this, it puts that into perspective…. who am I really? What do I know? I don’t talk to equipment managers from the universities, I don’t talk with the player or run background checks… I look at game film and see if players traits there would fit with the Seahawks, but that is such a minor part of it.
Don’t get me wrong, I still have the players I want to see in a Seahawk uniform, and will likely… hmmm definately be shocked by some of their picks, and be upset that we didn’t take player A over player B, but at least I can see now how they may have come to their pick.
Is it that time of the year where we start wondering if the Hawks will be on Hard Knocks yet?
I’d be more interested in seeing how the FO works than the actual team
It seems custom built for Pete's style, doesn't it?
It would be very intriguing. I’m hoping we are there soon, if not this year.
I've put away the whiskey and the chainsaw and gone responsible. I'd like to say "Danny Kelly made me do it!" but that would be a lie. I chose to shave, put on a suit and tie and pretend I'm more important than I really am...
by Tyler Jorgensen on Jan 18, 2012 7:25 PM PST up reply actions
I disagree
I don’t see any benefits in having hard knocks around during the off season besides publicity, especially for a young team like the Seahawks. This will be the first true off season this team has together and i don’t see how bringing in a reality tv show would help the “meshing” process. In fact I don’t see a way in which they could avoid being a distraction just by the very nature of the show. Just last year with the jets it was evident how how much cameras (and being mic’d up) impacted the actions of the players on the field. And there was the specific incident with Antonio Cromartie, where they made him list his kids and it took him a few tries. That was talked about in the media for weeks and it was completely irrelevant to football and I’m not sure it necessarily hurt them, it would be hard to tell but it surely didn’t help them.
by Max6500 on Jan 18, 2012 8:40 PM PST via mobile up reply actions
I don't care about publicity.
I just want to see as much Seahawks as I possibly can. I’d love to hear from players and coaches during training camp while they’re battling for roster spots. It probably would hurt more than help but I’d sure enjoy watching it.
They said no last year
Why would they put up with it this year?
they took turns pissing into the bitch's ocular cavities.
This way to the cafeteria!
Great article series Danny.
This is the sort of thing that truly fascinates me…
I've put away the whiskey and the chainsaw and gone responsible. I'd like to say "Danny Kelly made me do it!" but that would be a lie. I chose to shave, put on a suit and tie and pretend I'm more important than I really am...
by Tyler Jorgensen on Jan 18, 2012 7:25 PM PST reply actions
Thought you'd appreciate.
I can’t wait to see the site again. Tired of this storm and no land internet…
I've put away the whiskey and the chainsaw and gone responsible. I'd like to say "Danny Kelly made me do it!" but that would be a lie. I chose to shave, put on a suit and tie and pretend I'm more important than I really am...
by Tyler Jorgensen on Jan 20, 2012 4:18 PM PST via Android app up reply actions
Thanks Danny
This is the kind of great insight I love to read about.
PC will be 61 in September
Does anybody think that he will coach beyond his current contract, which goes three more years?
If the team is successful, sure?
If he has built a winner, why walk away then? 64 is not so old. And a guy like Pete always has to be doing something. Sure, he can’t be a HC forever but he can go for a while yet.
Tom Coughlin is 65.
"The time has come," the Walrus said, "to talk of many things."
Pete looked tired at the end of the season
He loves having fun. NFL is a cut-throat business.
I hope he can refresh himself and starts his new good season.
Well he's got quite a vacation from now till April
"You are the molders of their dreams." - Clark Mollenhoff
Everybody is tired at the end of the season.
Young assistant coaches are tired. But Pete gets his 8 hours, then wheaties, cold shower, pilates, Chinese lessons and he’s out the door.
"The time has come," the Walrus said, "to talk of many things."
I'm really not that worried about keeping or losing PC
Obviously he won’t be here for 10 years more. As long as we keep Schneider.
Formerly known as Vasilii, follow me on twitter @dolgorukii
by Thomas Beekers on Jan 19, 2012 10:18 AM PST up reply actions
End product
In the end, it seems like a very iterative process with the end product being a draft class. Despite all the preparation, the process still relies on intuition and having some big brass ones to make the tough, possibly controversial call. Fascinating subject to write about.
by Aztecs on Jan 19, 2012 4:08 AM PST via mobile reply actions
Locker room Chemistry & Ideals for PC & JS......
Very well written article, love the fresh perspective. I really like that players such as Jimmy Smith are passed on because of attitude. This becomes a cancer if it continues. A perfect example is Vontaze Burfict, a completed selfish player, that is recognized because he make a few big hits, but is not very technically sound player. I bet if PC would take him, he would have to slide to round 6 or 7, then any issues he would be out the door. If I were PC I would franchise Marshawn Lynch for 1 year or sign 2 year, re-sign Red Bryant, and some backup O-Line. The rest could walk because they arent in longterm plans. Next year if Lynch does not perform upto snuff, draft Montee Ball. He is an awesome hard nosed rb. If LeMichael James comes in 3rd round this year, maybe consider him as change-up back like Darren Sproles. Ball would replace Lynch who can then be good trade bait, they could grab at least their 3rd rounder back for him after 2 1/2 years of use. I love what they are building in Seattle, lots of good years ahead with these guys at the helm.
by Derian Johnston on Jan 19, 2012 9:52 AM PST reply actions
Semi OT
I have been looking everywhere for a list of our draft picks this year. I know I’ve seen it in threads on here, but when you read FG all day everyday the comment threads tend to blend together. Can anyone hook me up with that info? Mahalo
by Brendan O'Leary on Jan 19, 2012 1:10 PM PST reply actions
You mean, what picks do we have in the upcoming 2012 draft?
"The time has come," the Walrus said, "to talk of many things."

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