Phish's guitarist played Seattle two nights ago and he had a request for the crowd. Phish have an anthemic song that starts out with a crowd chant of the word, "Wilson." He gave a long speech about how we should chant that when Russell comes out on the field and promised us a owl of the most superb quality if we were to start doing so.
Even DangeRuss himself has been behind the idea, retweeting the link to the story (complete with video) on Jambase. http://www.jambase.com/Articles/118407/Trey-Anastasio-Lobbies-For-Russell-Wilson-Seattle-Seahawks-Chant
I can't be the only one who has been wanting this to happen all last year.