The world outside of Seahawk fans is entirely focused on the character of Richard Sherman. He is accused of being a thug at worst, a punk at best. And by association the rest of the team and staff, indeed the entire city of Seattle (along with the popcorn incident), is being accused of having no class. There can hardly be a more unifying event for the team if it is correctly handled. All the pressure has vanished in a puff of smoke. It's entirely off of Russell Wilson, Pete Carroll, Percy Harvin and the rest of the team has vanished with this fortuitous turn of events. This event, if treated correctly, can accomplish at least two things: Reduce any potential pressure on the rest of the team and create a real "Us against the World" mindset and focus.
Players talk about and manufacture slights to create or enlarge that chip on their shoulder. This tempest in a teapot has created, to borrow a phrase from Baldwin, a boulder on their shoulders. Richard Sherman has been inundated with racial slurs. Talk about winning one for the team, how about winning for racial equality!
The Sherman furor can also reduce the focus and thus the pressure on the rest of the team. Hey Pete Carroll, did the team actually dispense adderall? Ah, who cares, what about Sherman? Hey Pete, did you know about Reggie Bush's parents? Ah, who cares, what if Sherman went to USC?
P.S. - I love Sherman. I don't think he did anything wrong or classless. He was caught up in the moment.
P.P.S - I'll take any advantage, however slight, to bring SuperBowl trophy home to the Pacific NorthWest.