The Seahawks' Front Office made a promise, and after 4 seasons, they have gloriously delivered.
Immediately following the disastrous Experience Mora Project, which birthed the season that shall not be named, a new regime was brought into the Pacific Northwest. Excitement and hope came to Seattle with the hiring of head coach Pete Carroll and general manager / heavy weight champion John Schneider. From rock bottom, your only direction is up, and at the time I knew things would get better. However, I'd be lying to you if I thought we'd be Super Bowl champions by season four of PCJS.
You've got mail!
In a great PR move, the Seahawks delivered a promise to every season ticket holder via the USPS. Waiting in my mail box one summer morning was a 12th Man car air freshener (pictured above). This pungent piece of cardboard was supposed to give fans a whiff of the "new team smell", and served as a promise to all the 12s that good changes were in the works during the offseason. I distinctly remember my interpretation of the gesture, which read in my head like so:
"Hey 12s, sorry we stunk it up so badly last season. We're planning on changing things around, but in the mean time, hopefully this can mask that horrible '09 stench."
Such a simple gesture, yet it was straight and to the point. Through PCSJ's unorthodox and often criticized methods, the Seattle Seahawks have become the most dominant football team in the National Football League.
Do you smell what the Hawks are cooking?
My 12th Man air freshener still dangles from my '93 Accord's rear view mirror, serving as a reminder of how far we've come over the last 4 seasons. Sun-damaged an scent-free, I proudly hang my badge of support. Remembering where our journey began makes the taste of Super Bowl XLVIII all the sweeter.