Marshawn Lynch has worked out an endorsement deal that matches the money he'll potentially lose in fines to the NFL for any crotchal region grabbage. MeUndies.com will pay an equal amount of Lynch's theoretical fine to his charity, Fam 1st Family Foundation. It's a fun little deal -- it raises awareness, it allows Lynch to grab his crotch without regret, and in fact, since NFL fine money goes to charity, he's now doubling the amount of money that charitable organizations would receive for subsequent nut-grabbing in celebration.
Per Adam Schefter,
If the NFL fines Seahawks RB Marshawn Lynch for another obscene gesture during Super Bowl, he will receive a matching grant for his charity, Fam 1st Family Foundation.
Underwear brand MeUndies.com has agreed to match Lynch's fines this Sunday by donating to Fam 1st Family Foundation, which is dedicated to mentoring children on the importance of education, literacy, and self-esteem.
MeUndies has agreed to donate $20,000 to Fam 1st Family Foundation for Lynch's most recent fine and an additional $20,000 (up to $100,000) for every touchdown he scores during the Super Bowl to cover any fines incurred as a result of Lynch expressing himself freely.
It is Lynch's third marketing deal this week to go along with Skittles and Progressive. And so while he could be losing money, he also is making plenty of it.
"Marshawn is under scrutiny for a pain we've all felt, and we stepped in to help Beast Mode with great fitting, non-riding underwear," the company said in a statement. "MeUndies empowers people to express themselves freely in the midst of any situation and eliminates the need to readjust down there. "
MeUndies said it wants Lynch to focus on preparing for the Super Bowl and not have to worry about expressing himself. MeUndies is the same company that helped Cowboys RB Joseph Randle give away underwear in his community and turn a negative situation into a positive one after he was caught shoplifting.
This crotch grabbing thing is really not turning out how the NFL had hoped, I don't think.