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Budweiser’s Super Bowl LI ad tells story of co-founders’ difficult immigration to America

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MLB: NLDS-Chicago Cubs at St. Louis Cardinals Jeff Curry-USA TODAY Sports

Things are getting real and there’s no way to avoid it.

The ads for the Super Bowl are always a hot topic of the day and the week leading up to it, and Super Bowl LI is no exception. Not by a longshot. The ad for Budweiser, which you would have had to assume involved a lot of pre-planning and wasn’t thrown together this week, tells the story of co-founder Adolphus Busch immigrating to St. Louis from Germany in 1957. In the commercial, it’s a long, difficult journey and includes people telling him to get out of their country.

I can’t imagine Budweiser didn’t know what was coming, but this is still like next-level marketing on their part. I mean, geez, I’m throwing a commercial up on our site for a game the Seahawks aren’t playing in! But I thought it was worth sharing anyway, with no political views attached.