When the stadium now known as CenturyLink Field opened at the start of the 2002 NFL season, the venue was simply called “Seahawks Stadium.” That changed in 2004, when Qwest purchased naming rights, but then the switch to CenturyLink was made in 2011 after they acquired Qwest. These decisions were a bit odd, seeing as the Seahawks reportedly had no fans until 2012.
Anyway, Seattle’s agreement with CenturyLink was set to expire in 2018, but in an announcement made on Monday, an extension has been made that will see the official name of the cauldron of noise remain unchanged well into the 2030s.
"We are proud to announce the continuation of our naming rights partnership with CenturyLink," said First & Goal Inc. and Seahawks President Peter McLoughlin. "CenturyLink Field unites our community as a home to championship caliber moments and diverse events that provide memorable experiences each year to millions of people. We are honored and appreciative to have an exceptional partner in CenturyLink who continues to demonstrate their commitment to our team, our fans and our community with this extension."
This has no bearing on anything important except not having to memorize a new name. If Marshawn Lynch was still on the team I’d be 100% in favor of Skittles Stadium. I’d also support dropping the corporate sponsor agreement and straight-up naming the stadium after Beast Mode.