On Monday, Colin Kaepernick’s endorsement with Nike was debuted via his official Twitter, with a powerful image:
In the days since Kaepernick’s initial Nike campaign was shared, more details of his partnership with the sports giant have been released. Most notably, Nike plans to air a commercial centered around Kaepernick during the Eagles-Falcons NFL kickoff game on Thursday night.
BREAKING: Nike doubling down on Colin Kaepernick. Scheduled to air new “Just Do It” ad on tomorrow night’s NFL season opener, voiced by Kaepernick and revealed as him at end, starring a host of athletes including @OBJ_3, @serenawilliams & others. Coverage on @OTLonESPN now.— Darren Rovell (@darrenrovell) September 5, 2018
Shortly after Darren Rovell reported Nike’s plans for the commercial, Kaepernick himself tweeted out the ad itself. The commercial, with a message centered out “Believe in something,” features a number of prominent athletes. Included in the group is the Seattle Seahawks’ own Shaquem Griffin.
Check out Kaepernick’s Nike ad in full: