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On Monday, Colin Kaepernick’s endorsement with Nike was debuted via his official Twitter, with a powerful image:
Believe in something, even if it means sacrificing everything. #JustDoIt pic.twitter.com/SRWkMIDdaO
— Colin Kaepernick (@Kaepernick7) September 3, 2018
In the days since Kaepernick’s initial Nike campaign was shared, more details of his partnership with the sports giant have been released. Most notably, Nike plans to air a commercial centered around Kaepernick during the Eagles-Falcons NFL kickoff game on Thursday night.
BREAKING: Nike doubling down on Colin Kaepernick. Scheduled to air new “Just Do It” ad on tomorrow night’s NFL season opener, voiced by Kaepernick and revealed as him at end, starring a host of athletes including @OBJ_3, @serenawilliams & others. Coverage on @OTLonESPN now.
— Darren Rovell (@darrenrovell) September 5, 2018
Shortly after Darren Rovell reported Nike’s plans for the commercial, Kaepernick himself tweeted out the ad itself. The commercial, with a message centered out “Believe in something,” features a number of prominent athletes. Included in the group is the Seattle Seahawks’ own Shaquem Griffin.
Check out Kaepernick’s Nike ad in full:
Believe in something. Even if it means sacrificing everything. #JustDoIt pic.twitter.com/x5TnU7Z51i
— Colin Kaepernick (@Kaepernick7) September 5, 2018