Let Russ Cook showed up first on Twitter, then on the field and now, it shows up on the United States Patent and Trademark Office’s website. As noted by Josh Gerben, the founder of a trademark law firm, Russell Wilson filed a trademark for “Let Russ Cook,” on October 6. The filing says Wilson intends to use the trademark to sell clothing and cooking utensils.
Russell Wilson has filed a trademark for "LET RUSS COOK."— Josh Gerben (@JoshGerben) November 6, 2020
The filing indicates that Wilson intends to sell a line of cooking utensils and tools using the trademark (as well as clothing).#letrusscook#Seahawks #GoHawks pic.twitter.com/vOOQhoxlPt
Wilson’s agent Mark Rodgers told Brady Henderson of ESPN that all proceeds from the trademark will go to Wilson’s Why Not You Foundation. This is just a week after Wilson and Ciara announced the creation of the Why Not You Academy, a tuition-free, charter public high school.
Throughout the pandemic, Wilson and his family have made charitable donations across the United States in relief, as well as sponsoring Black Lives Matter billboards across the country after the murder of George Floyd.
russell wilson and ciara put up a black lives matter billboard on killingsworth ???? pic.twitter.com/wT42Rzxt0W— director of outreach for antifa (@backstreetbois) August 7, 2020
As has been the case throughout Wilson’s career, the Seahawks quarterback continues to be a force of nature on the field and a force of good in the world.