Richard Sherman appeared at the Adobe Summit this week and had a very interesting and illuminating conversation with the host. Essentially, he confirms what most of us here in Seattle already suspect, that his on-field persona and public feuds are largely deliberate and planned in order to build his brand.
Definitely give it a listen.
10 Marketing Lessons From Seattle Seahawks Cornerback Richard Sherman At #AdobeSummit
Richard Sherman speaks to 7,000 digital marketers. Photo courtesy of Adobe Today's keynote session at the Adobe Digital Marketing Summit brought Super Bowl